Free Resources
Actionable marketing strategies, ad frameworks, and growth playbooks built exclusively for CrossFit gym owners and fitness brands.
Your coaches are the product. Most gyms hire reactively, onboard informally, and lose great coaches to burnout. Here is the system to hire, train, and keep them.
Your Google Business Profile is the highest-leverage free tool a local gym has, and most owners use a fraction of it. The complete playbook: setup, reviews, photos, posts, and local ranking.
Most gym owners compete on instinct, not intelligence. Here is the playbook to research your local competitors, find the market gaps, and claim a position rivals cannot copy.
Your members hit milestones every week that would sell your gym to a stranger. Here is the system to capture those stories and turn them into marketing that never feels pushy.
Most gyms pick a number, look at the box down the street, and call it a day. That's not pricing, it's guessing with competitive anxiety built in. Here's the playbook for pricing that positions your gym and attracts the right members.
78% of gym searches happen on Google. If you're not showing up, your competitors are taking those members. Step-by-step guide to dominating local search in your city.
Getting clicks but not sign-ups? The average gym leaks 67% of potential members at the funnel stage. Here's how to fix every stage of the pipeline in 30 days.
The average CrossFit gym spends 5+ hours a week on social media and signs zero new members from it. Here's what the fastest-growing gyms do instead.
Acquiring a new member costs 5–7x more than keeping one. Most gyms spend everything on acquisition and nothing on retention. Here's how to flip that equation.
Low-price gyms are everywhere. Premium gyms with loyal communities are rare. Here's how to position your CrossFit box as the obvious choice, without cutting your rates.
Google Ads shows intent-based traffic, people already searching for a gym. Less competitive and cheaper-per-lead than Meta. Here's the framework that converts clicks to sign-ups.
Most gym websites look fine but convert terribly. Here's the exact audit framework to find the leaks, and the fixes that actually move the needle without a full rebuild.
Most CrossFit gyms lose a new member's loyalty in the first 30 days without ever knowing it happened. Here's the exact onboarding framework that turns trial members into lifers.
Instagram can shadowban you overnight. Google can raise ad prices. But your email list is yours. Here's how the smartest gym owners generate revenue every single month with zero ad spend.
Referred members cost 4× less to acquire, stay longer, and refer again. Most gym referral programs fail because they reward the wrong moment with the wrong incentive. Here's the system that actually works.
Most gym owners track members and revenue but ignore the upstream metrics that predict those numbers. Know these 5 to stay six weeks ahead of problems before they hit.