Meet the founder // See the system

You didn’t open a CrossFit gym to become a full-time marketer.

Meet Enoch founder and CrossFit coach Collin Charles, hear why he built the company for gym owners, and see how Enoch connects paid ads, local search, content, web, and follow-up into one accountable growth system.

Enoch Marketing // Episode 01
Collin Charles // Founder, Enoch Marketing Autoplays muted // No forward seeking

Talk through your marketing goals

Tell us where you want the gym to go, what you are doing now, and where growth feels stuck. We will help you identify the right next conversation.

Book your free strategy call

Free 30-minute call. A real conversation about your gym, your market, and your priorities.

CrossFit is not a generic business.

You did not open a gym to become a full-time marketer.

You opened it because you believe in what the training does to people. The community, the coaching relationship, and the economics of a CrossFit box are different from a generic local business.

That difference should shape the marketing. Enoch was built to help gym owners connect paid media, local search, social content, web, lead generation, and brand under one strategy, so the owner is not forced to coordinate a patchwork of disconnected vendors.

Our work is organized around the outcome that matters to a gym owner: creating a clearer path from local attention to real member conversations.

AI speed. Human judgment. One accountable system.

Technology helps us research and analyze faster. Experienced people decide what the data means, what fits your market, and what is worth putting in front of your community.

Research

AI finds the signal

We use AI to accelerate market research, competitive review, data analysis, and campaign iteration. It gives the team more time to think instead of spending that time assembling information.

Judgment

People protect the brand

Human strategists shape the positioning, offer, voice, creative direction, and decisions. Your gym should sound like your gym, not like a template produced for every local business.

Execution

Every channel works together

Paid ads, search, content, web, lead capture, and brand support one growth plan. That makes it easier to see what is working and where the member journey needs attention.

One team across the full member journey.

We organize the work by what the prospective member needs to do next, not by disconnected marketing deliverables.

Get discovered

Be visible when locals are looking

Local search // Google Business Profile // Brand presence

Create demand

Give the right people a reason to care

Paid advertising // Social content // Positioning

Convert interest

Make the next step clear and easy

Web design // Lead generation // Email and SMS follow-up

Measure progress

Connect activity to member growth

Pipeline visibility // Reporting // Strategy

Collin Charles, founder of Enoch Marketing

Collin Charles

Collin is a United States Air Force Academy graduate, Air Force veteran, USC MBA graduate, CrossFit Level 1 coach, and NASM-certified personal trainer. He has spent nearly a decade in CrossFit as an athlete, coach, and marketing professional.

Before founding Enoch, Collin managed complex, high-stakes programs in the military. He brought the same operating discipline to gym marketing: define the objective, understand the environment, coordinate the team, and make every decision accountable to the mission.

US Air Force Academy graduate
Air Force veteran
USC MBA graduate
CrossFit coach and athlete

A clear conversation about your gym.

The call is where we understand your goals, the system you have now, and whether Enoch is the right team to help.

Book your free strategy call

Start with your goals

Tell us what you want to change, whether that is member acquisition, local visibility, follow-up, positioning, or a more coordinated system.

Discuss the current reality

We will talk through what you are doing now, what feels unclear, and where the biggest source of friction may be.

Decide on the right next step

If Enoch looks like a fit, we can explain what working together would involve. If it does not, the conversation still stays focused on your priorities.

Questions worth answering before you book.

The right marketing partnership should make sense before money changes hands. Here is how the call, fit, scope, investment, and working relationship actually function.

CallWhat happens next
FitWho we work best with
DeliveryWhat we can manage
TermsInvestment and expectations
The callWhat actually happens on the free strategy call?

We start with the result you want, look at your current marketing system at a high level, and identify where visibility, lead generation, or follow-up may be breaking down. If there is a fit, we explain the relevant service options and next steps. The call lasts 30 minutes, requires no payment, and does not require a formal presentation.

FitWho is the call best suited for?

It is designed for gym owners, operators, and decision-makers who want to improve member acquisition, local visibility, lead follow-up, or the coordination of their marketing. It can support a single box or a multi-location organization. The best fit is an owner who wants a clear growth system and is prepared to act on the priorities we identify together.

SpecializationDo you only work with CrossFit gyms?

CrossFit is our deepest specialization because we understand the coaching model, community, local competition, trial experience, and economics of a box. We also work with independent membership-based gyms whose growth depends on local discovery, a strong intro experience, and consistent retention.

ScopeWhat parts of our marketing can Enoch manage?

Depending on the agreed scope, Enoch can coordinate paid advertising, Google Business Profile and local search, social media and short-form content, review growth, website and landing-page conversion, lead capture, email and SMS follow-up, reporting, and strategy. We recommend the smallest coordinated scope that can realistically address the bottleneck, not a list of disconnected services.

Paid mediaDo we need to be running ads already?

No. If you already run ads, we look at the offer, account structure, tracking, creative, and follow-up process before recommending changes. If you are not running ads, we determine whether paid traffic is the right next step and which channel fits the goal. Your ad accounts remain yours. Current package-specific ad-spend terms are published on our pricing page.

InvestmentHow much does working with Enoch cost?

Our managed monthly packages currently start at $1,000 per month. Higher tiers combine more channels, content, follow-up, and included ad spend. We publish the current prices and inclusions on our pricing page so you can review them before the call. We recommend scope based on the goal and operating reality of the gym, not simply the largest package.

TermsDo you require a long-term contract?

No. Enoch's managed packages are month-to-month, with no long-term lock-in. The exact scope, responsibilities, payment terms, and any offer-specific conditions are documented before work begins so both sides know what has been agreed.

ResultsHow quickly should we expect results?

There is no responsible universal timeline because results depend on your market, offer, reputation, budget, existing data, sales follow-up, and available membership capacity. We establish the launch plan and success measures during onboarding, then monitor leading indicators such as qualified traffic, lead quality, response speed, booked conversations, and member acquisition. We will tell you what the data supports, including when the strategy needs to change.

OwnershipWill Enoch replace our staff, CRM, or current vendors?

Not automatically. We first identify what is already working, what is creating friction, and who should own each part of the member journey. We can work with an existing team and tools when that is the right operational choice. If something is limiting performance, we explain why we recommend changing it before anything is replaced.

PartnershipWhat will Enoch need from our gym?

We need timely access to the relevant accounts and assets, clarity about your offer and membership capacity, honest feedback, reasonable approval speed, and consistent follow-up from the people responsible for speaking with leads. Marketing can create attention and opportunities. The gym still has to contact prospects, sell the right membership, and deliver an experience worth staying for.

Next stepsWhat happens if we decide to work together?

We confirm the recommended scope and price, document responsibilities, and schedule onboarding. Onboarding covers your goals, brand voice, target members, current numbers, access requirements, and launch priorities. Nothing starts until the scope is clear and you have chosen to move forward.

Find what is holding your gym back.

We will look at your goals, current marketing, and biggest growth bottleneck, then identify the clearest next step.

More from Collin

Want to hear more from Collin?

Watch more founder briefings and practical gym-marketing videos on the Enoch Marketing YouTube channel.

Watch Collin on YouTube